GORUCK builds the best, toughest rucking gear to equip the rucking revolution - they force multiply through training, Events, and GORUCK Clubs that empower real world communities in service to something greater than themselves.
In 2008, while Jason McCarthy was in Special Forces and his wife Emily was in the CIA, they started GORUCK out of their house in war-torn West Africa. The goal was pretty simple: build a rucksack with life or death quality standards that would thrive in Baghdad and NYC, not to mention Côte d’Ivoire - and show people of all walks of life how to operate smartly and safely in some of the harshest environments in the world. How to travel, how to train, how to get the most out of a life where adventure calls and tomorrow is never promised.
They didn’t have a business plan and they weren’t willing to compromise on basically anything, so this little project called GORUCK cost them almost everything they had. But sometimes you have to put all your chips on the table and say come what may. What they found (with no time to spare) was a like-minded community of people who proudly proclaim that the easy life is not for us.
When you’ve survived the things that they have, and your inspiration in life becomes normal people doing extraordinary things, what you realize is that you don’t owe less - you owe more. Service is a way of life and that’s their northern star and they’re grateful to the community for the support.
