Magpul was founded in 1999 with the intent of developing a simple device to aid in the manipulation of rifle magazines while reloading under stress. The company’s name comes from this original product called the Magpul®.
Over the last seventeen years Magpul has continued to grow and develop using much the same mission and process with a focus on innovation, simplicity, and efficiency. To understand Magpul, one must first understand the root ideas that form the foundation of the company culture and design philosophy. These core principles have allowed them to maintain a course true to our original mission, and help explain how and why they do the things we do. Unnecessary complexity and expensive construction are the hallmarks of mediocre design. It is almost always easier to design a product that is complicated, confusing, and expensive rather than simple, intuitive, and affordable. Although it is more difficult, Magpul has chosen to take the latter of these two approaches to product development. From the onset of every project, Magpul uses a list of mission-driven requirements to dictate design, material construction, and manufacturing methods that will be most efficient without sacrificing quality or performance. The goal of the design itself is to be both simple and intuitive. By incorporating ergonomic considerations, a proper user interface, and subtle visual and tactile features, the product itself should actually instruct the user about its operation and function.
Although every Magpul product comes with clear, concise installation and usage instructions, their aim is to design products so self-explanatory that instructions become unnecessary.
Magpul builds for the real world, so every item is built to fill a particular mission, and is designed around a unique set of cost, performance, and timeline considerations. The styling of a product follows these mission-driven parameters, and ties the functional piece into a design that can be efficiently produced. People who use Magpul products have high expectations and a great deal of trust regarding the quality and amount of thought put into every design we release. As such, all products must have the “touch” of the Magpul design team as outlined in the first part of this document. On the same note, great care must be taken not to associate the brand with any third party product that does not adhere to the Magpul core values.
When Magpul Founder Richard M. Fitzpatrick was a Marine he routinely bought all sorts of equipment in an effort to gain a survival advantage, but most of that gear was poorly thought out and generally could not survive real life field conditions. Knowing this he implemented a 60-day, no questions asked return policy on all Magpul products to allow the user sufficient time to field test the gear in an environment of their choosing. If a newly purchased piece of Magpul gear breaks or is unsuitable for the mission, send it back for a full refund. This was the policy when Magpul was founded in 1999, and it remains in effect today. "If you come expecting a fair fight, you are unprepared." This common saying among military and law enforcement professionals illustrates the core values and mindset that drive everything they do at Magpul. The customer base encompasses a broad spectrum of users; everything from hobbyists and target shooters to the most specialized and highly trained military units in the world. Regardless of the end user or their mission, Magpuls goal is to design equipment with form, fit, and function far superior to that of your "standard issue" gear. In short, Magpul wants to give you an unfair advantage.
